Making it easier than ever to ride
BART service is in a period of intense change as the system redefines itself after the impacts of COVID-19. I have lead the production of new videos highlighting service changes at every major schedule change since I arrived, allowing us to promote new improvements and to communicate subtle changes such as clockface service that make BART easier to understand and to ride.
A new vocabulary for planned work
Historically, BART service has been fairly consistent, with most work happening overnight and with limited weekend disruptions, however this dynamic is beginning to change. As work to rebuild and improve the system is ramping up, I have worked to create a new vocabulary and system for how we communicate upcoming changes.
Content for BART's transportation and planning partners
BART exists alongside dozens of other transportation agencies in the Bay Area and works with partners for service and planning. I have created content showing off our connections to these projects, programs, and initiatives, leveraging BART's social reach to promote these partnerships.
