A total overhaul of Los Gatos' local TV network.
I began working with KCAT while in high school, serving as the director and producer for the student-run "News at Noon" live show. In 2014, I was promoted to Creative Director, where I took on the responsibilities of creating a new brand image for the station, as well as developing new shows and class programs.
I created a distinctive and consistent brand across all KCAT media, using imagery of the town to enhance the local, personal nature of the content, and upgraded all production hardware to a modern, web-first HD workflow.
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